Effective Date: October 29, 2026

This Privacy Policy applies to RDEL Group and its brands (together, "RDEL Group," "we," "us," or "our"). RDEL Group is the trading name of Craft&Crew Corp., which operates the following brands:
RDEL Group
Craft & Crew
Media Propulsion Laboratory

This Privacy Policy covers every website operated by RDEL Group, Craft & Crew, or Media Propulsion Laboratory (each a "Site," together the "Sites"). It applies in addition to the terms and conditions of each Site.

Consent

By using any of our Sites, users agree that they consent to:
The conditions set out in this Privacy Policy; and
The collection, use, and retention of the data listed in this Privacy Policy.

Personal Data We Collect

We only collect data that helps us achieve the purposes set out in this Privacy Policy. We will not collect any data beyond what is listed below without notifying you first.

Data Collected Automatically

When you visit and use our Sites, we may automatically collect and store the following information:
Location;
Hardware and software details;
Clicked links; and
Content viewed.

How We Use Personal Data

Data collected on our Sites will only be used for the purposes specified in this Privacy Policy or indicated on the relevant pages of our Sites. We will not use your data beyond what we disclose in this Privacy Policy.

The data we collect automatically is used for the following purposes:
Analytics.

The data we collect when the user performs certain functions may be used for the following purposes:
Marketing analytics.

Who We Share Personal Data With

Employees Across Our Brands

We may disclose user data to any member of RDEL Group, including the teams behind RDEL Group, Craft & Crew, and Media Propulsion Laboratory, who reasonably needs access to user data to achieve the purposes set out in this Privacy Policy. Data shared between our brands remains protected by this Privacy Policy.

Other Disclosures

We will not sell or share your data with other third parties, except in the following cases:
If the law requires it;
If it is required for any legal proceeding;
To prove or protect our legal rights; and
To buyers or potential buyers of RDEL Group, or of any of its brands, if we seek to sell all or part of the business.

If you follow hyperlinks from our Sites to another site, please note that we are not responsible for and have no control over their privacy policies and practices. Links between RDEL Group, Craft & Crew, and Media Propulsion Laboratory Sites remain covered by this Privacy Policy.

How Long We Store Personal Data

User data will be stored until the purpose it was collected for has been achieved. You will be notified if your data is kept for longer than this period.

Children

We do not knowingly collect or use personal data from children under 13 years of age. If we learn that we have collected personal data from a child under 13 years of age, the personal data will be deleted as soon as possible. If a child under 13 years of age has provided us with personal data, their parent or guardian may contact our privacy officer.

How We Protect Your Personal Data

To protect your security, we use the strongest available browser encryption and store all of our data on servers in secure facilities. All data is only accessible to employees of RDEL Group. Our employees are bound by strict confidentiality agreements, and a breach of this agreement would result in the employee's termination.

While we take all reasonable precautions to ensure that user data is secure and that users are protected, there always remains a risk of harm. The Internet as a whole can be insecure at times, so we are unable to guarantee the security of user data beyond what is reasonably practical.

How to Access, Modify, Delete, or Challenge the Data Collected

You may want to know whether we have collected your personal data, how we have used it, whether we have disclosed it, or who we disclosed it to. You may also want your data deleted or modified. In any of these cases, please contact our privacy officer. This applies to data collected on any of our Sites:

Arielle Hale, COO, RDEL Group
hello@craftandcrew.ca
(613) 518-1008
203-421 Richmond Road, Ottawa, ON K2A 4H1

How to Opt-Out of Data Collection, Use or Disclosure

In addition to the methods described in the How to Access, Modify, Delete, or Challenge the Data Collected section, we provide the following specific opt-out methods:
You can opt out of the collection of marketing analytics by using the cookie opt-out option on the relevant Site. Your choice applies to the Site where you set it, so you may need to set it on each of our Sites you visit.

Cookie Policy

A cookie is a small file stored on a user's hard drive by a website. Its purpose is to collect data about the user's browsing habits. You can choose to be notified each time a cookie is transmitted. You can also disable cookies entirely in your internet browser, but this may reduce the quality of your experience.

We use the following types of cookies on our Sites:
Functional cookies: These remember the selections you make on a Site so they are saved for your next visit;
Analytical cookies: These allow us to improve the design and functionality of our Sites by collecting data on how you use them, for example the content you access and how long you stay; and
Third-party cookies: These are created by a website other than ours. We may use third-party cookies for the following purposes: collecting user analytics.

Modifications

This Privacy Policy may be amended from time to time to maintain compliance with the law and to reflect changes to our data collection process. When we amend it, we will update the Effective Date at the top. We recommend that users review this Privacy Policy periodically to stay informed of any updates. If necessary, we may notify users of changes by email.

Contact Information

If you have any questions, concerns or complaints about how RDEL Group, Craft & Crew, or Media Propulsion Laboratory handles your data, you can contact our privacy officer, Arielle Hale, COO, at:

hello@craftandcrew.ca
(613) 518-1008
203-421 Richmond Road, Ottawa, ON K2A 4H1